Bank Of America Marketing Plan Current Situation Bank of America is a financial institution, serving individual consumers, small and middle market businesses, corporations and Governments with a range of banking, investing, asset management and other financial and risk management products and services. Through its banking and various nonbanking subsidiaries throughout the United States and in international markets, the Company provides a range of banking and nonbanking financial services and products through five business segments: Bank of America focus is on customer needs.
Overview Bank of America provides financial products and services for our customers and clients throughout the United States. To find out where you might best fit within Bank of America, we invite you to read an overview of each of our businesses. We also provide retirement and benefit plan services, philanthropic management and asset management to individuals and institutions.
GWIM is committed to promoting an inclusive environment where all employees have the opportunity to achieve personal success and contribute to our company.
Our clients have access to a range of services offered through the following businesses: Investment solutions include equity, debt and structured products, alternative investments and investment management solutions for client portfolios.
This group also provides administration, recordkeeping, custodial, communications, consulting and execution services to approximately 40, workplace-based benefit plans. Our clients are served by over Private Wealth Advisor teams across the country, along with a team of specialists in areas such as investment management, concentrated stock management and inter-generational wealth transfer strategies.
Our company has 4, associates serving clients in Bank of america financial analysis than offices in 32 states across the country. Merrill Edge Merrill Edge is among the fastest-growing brokerages with strong asset growth.
Merrill Edge brings together access to the banking convenience of Bank of America and investment capabilities of Merrill Lynch to simplify the financial lives of clients. We are looking for successful individuals with proven financial, sales and relationship-building skills to join our program.
The Consumer Academy at Bank of America The Consumer Academy is our training and career path curriculum that equips associates with all of the resources they need to succeed in their careers, including clear and distinct career paths to follow.
In addition, this team includes dedicated functions that deal with federal and state taxes; SEC and bank regulatory reporting; accounting policies; and securitizations.
Responsibilities include strategic financial planning, forecasting and analysis processes; oversight of the internal control environment; financial reporting; and strategic cost measurement. The teams monitor and offer insight on appropriate market metrics for the business, helping to drive the business to deliver its financial commitments and contributing to the overall strategy.
The Finance teams also ensure appropriate financial rigor is in place for all strategic initiatives.
The CIO has discretion in implementing the portfolio strategy to optimize execution and returns as market conditions allow.
Our associates sell products and services to businesses that enable them to accept credit, debit and all other non-cash forms of payment. Formed in as a joint venture between Bank of America Corporation and First Data Corporation, we provide clients with transaction speed, security and reliability, point-of-sale devices, gift card and loyalty programs, and transaction trend reporting across a host of retail and eCommerce platforms to merchants of all sizes.
These teams are focused on meeting the deposit, borrowing, saving, investment and small business needs of our customers. Programs are targeted specifically at client-facing employees who together support 60 million clients nationwide with everything from basic day-to-day financial transactions, to investing, small business needs and home or auto loans.
This relies on the sound judgment of every employee across the company regardless of where you work or what role you have.
When we all take personal ownership for risk management and help one another succeed, it contributes to the strength and sustainability of our company. Global Risk Management is comprised of: Whether you work in Risk Management or any other area of the company, we look to you to identify risks in all activities throughout the company, escalate concerns about risks that pose a threat to the company; and discuss, debate and analyze concerns so that decisions can be made that lead to better outcomes.
Corporate Security Global Corporate Security protects Bank of America, its employees, customers and assets from a variety of threats and increasing risks we face across the globe. Through an intelligence-driven, prevention-focused program, our Background Screening Investigations, Protective Services and Security Operations Analysis Command Center SOACC business groups provide a safe and secure environment for employees and customers worldwide, protect the Bank of America brand, minimize risk and exposure from both current and emerging threats, and consistently deliver excellent service and results.
Wholesale Credit Corporate Audit is a global team responsible for providing independent assessments of business activities throughout Bank of America.
The group supports how the company manages risk by determining whether controls over key risks are in place and functioning properly.The Chief Financial Officer (CFO) Group. The Chief Financial Officer Group encompasses finance functions including Balance Sheet and Capital Management, Finance, Accounting, Corporate Treasury, Investor Relations and Corporate Investments.
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