Marketing activities essay

Hire Writer Investigating what the customer wants — this is going to be done by doing research- investigate what the customers want, one possibility of doing this is by doing questionnaire where you ask the general public what they want. This activity is done so that the company can see what the customers are expecting and can make the product match their taste. For example, if the public want to have the bottle to be more attractive we will try to design a better, more attractive model. This again would lead to a good relationship between the customers and Jupiter Sports.

Marketing activities essay

Marketing is any technique used to make the public aware of a company and what it has to offer over its competitors. The variations of marketing activities are vast and encompass almost every kind of media and company-initiated outreach.

Cold-Calling Whether they call current customers or members of the general public, companies often simply call people up on the phone and offer them services.

Although a company may not make a sale as a result of most of these calls, some calls will be successful, and brand loyalty is reinforced in existing customers even if they don't buy anything new.

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People who were previously unaware of the company might have their interest piqued by the call. Newsletters and Articles Sending out a newsletter that announces new happenings in the company, as well as informative articles about the company's industry, are other ways to get the company's message out.

Companies might use either an established list of customers and periodically email out the publication, or they might publish articles in other media with which they have no obvious connection — for instance, a financial expert with a weekly advice column in a local paper in which she invites inquiries from readers has the intent to drum up business.

Search Engine Marketing Creating a website that's among the top results on search engines is another way of marketing services. If a consumer is looking for a product or service for which there are a number of providers, she might simply enter search terms into a search engine and scan the results.

Many consumers only look at the first few websites, so it helps to have your website at or near the top of the search results.

Five Examples of Marketing Activities |

The most effective way to have your website get noticed is provide consumers a well-designed site with the content they are most likely to be searching for. Trade Shows In particular for entrepreneurs looking to find retailers to carry their product, trade shows are a form of business-to-business marketing.

Owners purchase booth space and sell units of a particular item, sometimes to members of the general public but also to those who can get them shelf space in a large-volume retailer.

Even if an entrepreneur doesn't sufficiently impress a retailer at a trade show, the number of units sold to everyday consumers might be enough to convince retailers later on to stock the product.

Marketing activities essay

Product Placement in Entertainment Moviegoers and online game players often notice products from a part of the script or scene. Companies pay for this privilege: They agree to a payment scheme in return for the marketing benefits that come as a result of a Hollywood star using their product.

The same is true of video games, where everyday players navigate through a world populated with products they can find in their local store.Assessment of Marketing Activities - Assessment of Marketing Activities My aim is to Asses David Lloyds marketing activities, which is a national company and compare it to the marketing activities of a local independent travel agent called Bath Travel.


===== I have chosen to study David Lloyd because it’s a successful leisure centre and it is close to where I live. Executive Summary Branding has become one of the most classiest of all activities for marketers as a result of the globalized nature of economies and countries.

The best target group for effective branding has been the teenage segment of the population i.e.

Marketing activities essay

people belonging to the age group. This segment of the population is [ ]. Example Marketing Essay – Cultural Analysis. This example marketing essay has been written to a standard by one of our skilled researchers.

marketing activities of a firm. Assess how the following social and economic developments will affect the marketing activities of a firm: a. Lower levels of credit available to consumers; b. Jeans are just an ordinary piece of clothing to many people.

To others, however, they are a powerful means of self-expression. This fact is confirmed by the sheer number of companies that produce jeans, including Levis, Gap, Old Navy, Calvin Klein, Armani, Guess, . ADVERTISEMENTS: The word marketing means different things to different people.

A salesman understands by marketing his selling activities of oral presentation with a view to effectuate the exchange of money for the benefits offered by his product.

Marketing Activities – Assignment Example