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How to Write a Summary of an Article? We will write a custom essay sample on Corporate Strategy: In this paper, we discuss the corporate strategy adopted by British American Tobacco since the year Specifically the paper discusses the initiatives adopted by the company in recent times and compares them to theoretical models proposed by modern management experts and learned in class.
Company overview The parent company is located in the UK with 47 other factories operating outside the UK spread out globally in 40 countries.
There are also associate companies with a global presence. The company employs over 3. According to the financial year report, the company has other 16 associate factories in 10 countries. The company has over brands in its portfolio and among the major product brands in the global market are Dunhill, Lucky Strike, Kent, and Pall Mall.
In the path of growth the company has utilized several strategies that we can attributed to the success of the company in the journey towards achieving its goal.
Strategic alliances In the business world, alliances are either formed by competitors or complimentary industry in order for the involved companies to strengthen their position in the market or achieve some common objective such as fighting competition and reducing costs.
As such, BAT has been using its international presence to forge alliances with a number of players in the tobacco industry in various markets. Such alliances have enabled the involved partners to concentrate their efforts in specific markets while at the same time having their bands represented.
Though this idea may seemingly appear to be benefiting Imperial Tobacco only, it on the other hand helps BAT to fully employ its resources in such markets. Mergers and acquisitions Earlier this year the company acquired Danish conglomerate Skandinavisk Tobakskompagni ST for?
This is in addition to the taking over of another Turkish manufacturing company, Telkel for? Now, such acquisitions are meant to expand the operations of the country and presence in the global tobacco market. According to the company vision as to lead the tobacco industry through growth, productivity and responsibility, the idea of forming mergers and acquiring already existing companies in new markets not only indicates the financial strength of the company but the ability of the management to identify potential growth opportunities in making of such decisions.
This non-smoking tobacco is aimed to be introduced into markets where there are strict regulations. This comes in the wake of increased pressure from health organization bodies calling on the restriction or total banning of smoking in certain areas.
Therefore, the company is strategically positioning itself in the non-smoking market by acquiring already established brands in the market with strong brand names and subsequent strong brand equity.
Corporate responsibility In October this year, BAT was included among the top leaders in the field of corporate responsibility reporting by a leading corporate social responsibility consultancy firm, Salter Baxter, a move that has received a lot of criticism.
This is most necessary as health reports have continuously highlighted the dangers of smoking and the devastating effects it has on non smokers through second hand smoke.
According to the World Health Organization report on global smoking released earlier this year, it showed that the number of smoke related deaths in the US alone for were in excess of half a million.
When faced such glaring facts, the company has had to give its fair contribution in educating the public and more so warn their target market of the dangers of consuming their products.
Through as ironical as may seem, BAT has gone ahead and introduced a science website http: Again the company has complied with stringent regulatory measures put in place to protect the public from exploitation by players in this industry such as BAT.
PEST analysis This analysis seeks to identify the political, economic, socio-cultural and technological factors affecting a given company in this case BAT.British American Tobacco (BAT) was established in when the UK’s Imperial Tobacco Company and the US’s American Tobacco Company formed a new joint venture.
Headquartered in London (UK), its businesses operate in Australasia, Africa, Europe and America. . British American Tobacco plc (B.A.T.) is a British multinational tobacco company headquartered in London, United Kingdom. It is the largest publicly traded tobacco company in the world.
BAT has a market-leading position in over 50 countries and operations in around countries. Stakeholder Report Our latest Stakeholder Report /, ‘Shared Planet, Shared Solutions’, was published in May British American Tobacco (BAT) has invested $1 billion in last 5 years for the development of smoke-free regardbouddhiste.como Products Market Global Report from The Business Research Company provides the strategists, marketers and senior management with the critical information they need to assess the global tobacco products market.
British American Tobacco Plc is an international tobacco company, which operates through its subsidiaries with the interest in manufacturing and distribution of tobacco .
British American Tobacco is the world's second largest quoted tobacco group by global market share, with brands sold in more than markets.