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Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products.
And that can mean new prospects contacting you asking you to sell to them. Talk about low-hanging fruit! What's more, press releases are cost effective.
If the release results in an article that for instance appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement. However, most press releases never accomplish that. Most press releases are just spray and pray.
Nobody reads them, least of all the reporters and editors for whom they're intended.
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Worst case, a badly-written press release simply makes your firm look clueless and stupid. For example, a while back I received a press release containing the following sentence: And, let's face it, a 6. As a reporter, my immediate response to that press release was that it's not important because it expended an entire sentence saying absolutely nothing.
And I assumed probably rightly that the company's marketing team was a bunch of idiots.
With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: Use the press release as a sales tool.
Have a newsworthy story. So it's got to have appeal to the entire readership of the publication. Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing.
Therefore, it's up to you to make sure that your press release looks and feels like a real article. Provide some good quotes. Have him say something memorable and personal, if possible. Contact your top outlets personally.
In addition to sending a press release, personally contact the reporters that you really want to cover the story.PRWeb has a unique understanding of how to write a news or press release so it achieves success online. The following tips will help you write a professional, concise and powerful news release.
it’s best to make sure that your release is strong and free of mistakes. Remember, you won’t get Writing Great Online News Releases.
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.
Typically, they are mailed, faxed, or e-mailed to assignment editors and journalists at newspapers, magazines, radio stations, online media, television stations or .
Nov 10, · A press release is the quickest and easiest way to get free publicity.
If well written, a press release can result in multiple published articles about your firm and its products. Free press release distribution service from Pressbox as well as providing professional copywriting services to targeted audiences globally.
Nov 10, · A press release is the quickest and easiest way to get free publicity. Here are the secret rules to make sure that your message gets through to your prospects.
How To Write a Press Release. Press Release Headline Here in Title Case – more info at Headline Primer. Optional subhead is placed here, usually in sentence format. Dateline – CITY, State, Month Day, Year (eReleases) –The opening sentence is the most important element in a press release where you should succinctly summarize what is being announced.
The opening paragraph should clearly get the reader’s attention.